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Passionate senior expert in strategic development and moving organizations to the next level of Sales growth, including tender management, negotiation and deal closing. Badr covers industry expertise across Chemicals, Automotive, Engineering, Machinery and Devices, Industrial distribution, B2B Software (SaaS). 

Serial Founder, Business angel


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Doing the right things right

Badr has over 30 years of domestic and international entrepreneurial and executive experience spanning technology development and commercialization, manufacturing, business development and operations, and finance. He has held senior executive positions in B2B Sales and Marketing, as well as Procurement.

Badr has consulted top European companies and start-ups and brings a proven track record in scaling businesses and successfully guiding companies through seed and Series A funding rounds. Badr is a recognized coach and a start-up mentor, President of the manager lounge Düsseldorf and an international networker. He fluently speaks seven languages, including German, English, French and Arabic.

  • Languages


  • Experience

    +30 years

  • Industries:


Management Consulting / Interim Management:

  • Management Consulting / Interim Management:
  • ERIKS Group (Industrial Supply / MRO & OEM /Industrial Component): “Interim Commercial Management European Key Accounts” (2008-2009)
  • Mercateo AG (B2B E-Shop, E-Procurement & E-Catalogs Solutions): Consultant / Development and Implementation of a B2B Business Development Strategy (Strategy, Marketing Mix, Processes, Organization, Skills, Tools and Activities). (2010)
  • Laycom GmbH Communication & PR Agency): Consultant /  Development and Implementation of a New Business Development Strategy (2010-2011)
  • Vodafone Global Enterprise (Telecommunication):  “Interim Global Bid Managerment” (2011-2012)
  • Euroforum SE (Event Management): “Interim Sales Management for Sponsoring & Exhibitions” (2013- 2014).
  • Marlink (SatCom, formerly Airbus Industries) „Interim Management Innovation for 3rd Party Solutions & Partner Management“ (2015-2016)
  • Efficio (Procurement Consultancy): Senior Advisor to Efficio on MRO Sourcing and E-Procurement Sourcing (2017-2019)
  • SCALUE GmbH (Spend Analytics / Process Mining / SAAS): Interim Management Sales and Marketing (CSO & CMO): B2B Sales & Marketing & Partner Management & Investors Management / Strategy and Implementation (2018-2019)

Track Record

Here are the most significant positions he had during his career before creating MyBizUP Consulting. 


In his last position as „Commercial Manager European Key Accounts“ at ERIKS Group N.V. (Industrial Components) he was responsible for the commercial development of the Key Accounts Business in Europe for the OEM and MRO activities. He was also responsible for setting up the right organization and the right processes to cope with these European Key Accounts and this, in all the phases of the sales cycle and the implementation of the contracts. The focus was on Chemical, Pharmaceutical, FMCG (Food and Non Food), Automotive companies…The role was a combination of International Business Development and Key Account Management.


„Sales Director Central Europe „ (DACH & BENELUX) at Hubwoo. Hubwoo enables the purchasing departments of the world’s largest companies to focus on their strategic mission of managing supplier relationships, and to optimise and improve the performance of their purchasing processes, from sourcing to invoicing, using an integrated suite of processes and services delivered in the form of Software as a Service (SaaS). The solutions cover E-Sourcing; E-Procurement and E-Billing. The main customers where in the Chemical, Pharmaceutical and Petro-Chemical industries.


„European Key Account Manager“ for Brammer, Europe ’s leading distributor for mechanical MRO components. His role was a European Business Development Role and the aim was to win Pan-European contract with multinational companies for Brammer (including International Chemical, Pharmaceutical, Food & Drink and Automotive & Tier1 companies etc…) and to get them implemented by the multinational organization. The role was a combination of International Business Development and Key Account Management.


“Sales Manager Automotive” at Unifrax Corporation for the high thermal insulation products (based on ceramic fibers) and the mounting mats for catalytic converters, aimed for the Automotive and utility vehicle markets. UNIFRAX’s products are also used in friction applications as“ Breaks“ and „Clutches“. His territory was Germany , France , Italy and Benelux and the related transplants in South Africa . His customers were the Automotive and Truck & Bus industries and their exhaust systems suppliers.


„Export Sales Manager“ at ITW Dynatec (Hot Melt and Cold Glue / Adhesive equipment).

He was responsible for the sales in Europe (except Germany ), Africa and Middle East . Responsible for selecting and setting up the right distribution in the export territory. The end users ranged from Industrial customers, over Packaging Customers to Automotive related end users. 


„European Product Marketing Manager Automotive“ at Graco (Fluid Handling Equipment). He was responsible in Europe for the Product Marketing activities aimed for the Automotive, Auto plastics and all utility vehicles. The products covered were used to pump, dose and apply fluids, like coatings, paints, sealant and adhesives, solutions, lubricant etc 


„European Market Manager“ at Union Carbide Chemicals. He was responsible for the licensing and the commercial development of a proprietary fluids spray applications technology (for coatings, paints, sealant & adhesives, lubricant etc). This technology was licensed to partners (equipment manufacturers, formulators, CO2 gas suppliers) and also to end-users. The end users were Industrial but also Automotive related end users. 


Badr Moudden masters 4 languages (French, English, German and Arabic) and he has a basic knowledge of 3 other European Languages.



Managing Partner

MyBizUP Consult.


Group Advisor (ad Interim)

Hertek Group


Senior Advisor Strategic MRO Sourcing



President manager lounge Düsseldorf

Manager lounge


VP Business Development Europe

Sourcing Solved


Business Unit Director / Country Director Germany (ad Interim)

Hertek GmbH


Co-Founder & Managing Director



Senior Advisor (Consultant) MRO Sourcing & Procurement and E-Procurement Solutions Sourcing



Interim Manager (Consultant) / Innovation, 3rd Party Solutions and Partner Management



Interim Manager (Consultant) / Innovation, 3rd Party Solutions and Partner Management

Airbus Defence and Space


Partner / VP Business Development



Commercial Manager European Key Accounts



Director Sales Central Europe



European Key Accounts Manager

Brammer Group